About Us
20 Years of Trusted Motorcycle Expertise – Buy with Confidence, Wherever You Are
Founded in 2005, On The Wheel brings nearly 20 years of experience in the motorcycle industry. As former main dealers for KTM, Suzuki, and Yamaha, we have the expertise, knowledge, and manufacturer-trained technicians to ensure every bike is prepared to the highest standard. Our long-standing reputation is built on quality, trust, and a genuine passion for motorcycling.
We make it easy to buy from anywhere in the UK with nationwide delivery, extended warranties, and ceramic coating options—giving you complete peace of mind when purchasing remotely. With two decades of trusted service behind us, shopping with On The Wheel is simple, secure, and backed by real experience.
Prime Location for Easy Access
Conveniently located within 5 miles of Brighton and just minutes from the main A27, our store is easily reachable from anywhere in the South. Search our postcode, BN41 1PL.
Company Culture & Values – The Heart of On The Wheel
At On The Wheel, we believe that our company culture and core values play a crucial role in delivering a superior customer experience. Our team is made up of passionate motorcycle enthusiasts who genuinely care about getting you on the right bike and ensuring you have the best possible ownership experience.
1. Honesty & Transparency – We take pride in providing clear, honest advice with no hidden surprises. Whether it’s a pre-owned bike’s history, a service recommendation, or finance options, we’ll always be upfront and guide you to the best decision for your needs.
2. Customer-First Mindset – Your satisfaction is our priority. From the moment you step into our dealership to long after you’ve left, we’re here to support you. Whether it’s help choosing the right bike, expert maintenance, or sourcing parts and accessories, we strive to exceed expectations at every step.
3. Commitment to Quality – We don’t cut corners. Every motorcycle goes through rigorous checks, and if it needs servicing, MOT, or any work, we do it before it leaves us. Our high standards ensure that every bike we sell is road-ready and reliable. Unless stated in the advert it is "Sold as seen".
4. Passion for Motorcycling – We’re not just selling bikes—we’re part of the motorcycle community. Our team lives and breathes motorcycles, and that enthusiasm shines through in everything we do, from expert advice to after-sales care.
5. Long-Term Relationships – We don’t just want to sell you a bike; we want to be your trusted motorcycle partner for years to come. Whether it’s upgrading, servicing, or just a chat about your next adventure, we’re always here to help.
At On The Wheel, our values drive everything we do—ensuring you get exceptional service, quality motorcycles, and a dealership you can trust.